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  6. 行銷中國大陸-百貨展店與網路行銷指南

行銷中國大陸-百貨展店與網路行銷指南

Author 巫倫娜
Publisher 外貿協會 經貿透視雙周刊
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Released
2013/08/01
Language
Traditional Chinese
File format
PDF (34MB), fit in large screen and Pubook
Pages
299
ID
49547
ISBN
9789574953134
Provide Adobe DRM
PDF provided, EPUB not provided
Offer DRM free license
No
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NT$200
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本書作者巫倫娜小姐多年來為台商企業擔任專業經理人，曾多次遠赴大陸各城市考察及進行市調，在大陸百貨前線親自征戰下，不僅開店設櫃，更擁有相當豐富的實務經驗，不但洞悉大陸市場趨勢，也專訪過許多兩岸三地知名品牌及通路負責人。

本書最大的特色在於實際執行百貨設櫃過程中、觀察出市場上看不到的細節及潛規則，並以實際案例作分享，也針對小額投資的企業或個人的網路銷售作了最務實的介紹，是一本剖析進入大陸百貨和網路的最佳操作指南。

Details

Released
2013/08/01
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
49547
ISBN
9789574953134

Buy products firstAnd download app to watch

Details
　　

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